CANNES FILM FESTIVAL 202780TH ANNIVERSARY
Airline
Partnership
Travel, couture & exceptional hospitality
Prepared by The Factory Production
A collaboration proposal for airlines during the 80th edition of the Cannes Film Festival, 11–22 May 2027. The Factory Production connects guest travel, our celebrity showroom and private events in Cannes through five complementary formats.
Explore the proposalsTravel Creator Partnerships
Indicative budgetGifting flight tickets to Cannes (via Nice Côte d’Azur Airport)
THE JOURNEY BEGINS BEFORE CANNES
Invite 5–10 selected travel and lifestyle creators to experience the airline and one of its destinations through a proposed 3–4-day programme ahead of Cannes. The itinerary would introduce the carrier through its service, hospitality and route network.
Content would follow the journey from departure to destination discovery and continue into the Cannes programme. Creator selection, flights and publishing commitments would be agreed around the airline’s priority markets.
Identify relevant creators from France, Spain and Italy, or other markets served by the airline.
Build a 3–4-day itinerary in the weeks before Cannes, with travel and hosting agreed in advance.
Prepare photography, short films and social stories around the journey and guest experience.
Agree deliverables, filming permissions, brand credits and content usage rights.
Showroom Experience & Visibility
Indicative budgetFrom 25K to 30K
AN AIRLINE PRESENCE AT HÔTEL MAJESTIC
Connect the airline with COUTURE CANNES FESTIVAL, our annual celebrity showroom on the top floor of Hôtel Majestic. The showroom brings couture, jewellery and accessories together with celebrity dressing, fittings and stylist meetings.
An airline collaboration could combine selected guest travel, hosted visits and brand visibility within agreed showroom areas. Participating creators, actors and other guests could share approved content on Instagram and TikTok, with the airline credited as agreed for each collaboration.
Introduce the airline through a considered welcome and selected brand placements.
Arrange showroom visits for clients, partners and invited guests.
Explore travel support for a selected group of participating talent and creators.
Plan photo and video content with participant approval and agreed publishing commitments.
Airline Experience & Beach Party
Indicative budgetFrom 50K to 80K
BRING THE AIRLINE’S WORLD TO THE CROISETTE
A private beach event would introduce the airline’s destinations and hospitality to an international audience during Cannes. The creative direction could draw on the carrier’s identity, culinary world and service experience.
The proposed format would bring together 150–200 guests, including influencers, actors, journalists, clients and brand partners, with a DJ included in the programme. A branded photocall and cocktail dinner would create opportunities for conversation, photography and social content.
Select a beach venue and develop the event identity around the airline.
Create a cocktail dinner inspired by its destinations and hospitality.
Include a DJ to create the musical atmosphere throughout the event.
Coordinate the guest list, photocall, event production and content capture.
Poolside Cocktail at the Majestic
Indicative budgetFrom 30K to 35K
A PERSONAL WELCOME IN CANNES
A proposed cocktail reception around the pool at Hôtel Majestic would offer the airline a setting to host 50–60 premium clients, commercial partners, journalists and invited creators.
Food, music and considered brand details would express the airline’s hospitality while leaving space for introductions and conversation. The reception could complement the showroom programme or stand alone as a dedicated client event.
Develop the guest profile and invitations with the airline.
Plan a cocktail buffet, drinks service and a musical atmosphere.
Integrate the airline’s identity into agreed welcome and hospitality elements.
Coordinate arrivals, guest hosting and the on-site production team.
Lunch on a Yacht
Indicative budgetOn estimation
A PRIVATE SETTING FOR VALUABLE CONNECTIONS
A proposed yacht lunch for 20–30 guests would bring the airline’s premium clients, selected creators and business contacts together on the Côte d’Azur.
A hosted programme would introduce the airline’s destinations, services and partnership ambitions through a short presentation and conversation between courses. The intimate format would allow individual discussions and ideas for future journeys or collaborations.
Agree the guest list and the purpose of the lunch with the airline.
Design a welcome, a short airline introduction and a carefully paced meal.
Explore destination stories, travel interests and future collaborations.
Coordinate guest transfers and onboard hospitality, subject to vessel capacity and availability.
Budget Overview & Contact
| Proposal | Indicative budget |
|---|---|
| 01Travel Creator Partnerships | Gifting flight tickets to Cannes (via Nice Côte d’Azur Airport) |
| 02Showroom Experience & Visibility | From 25K to 30K |
| 03Airline Experience & Beach Party | 80K − 20% = 64KNegotiated with Madame Erol |
| 04Poolside Cocktail at the Majestic | From 30K to 35K |
| 05Lunch on a Yacht | On estimation |
Working estimates for an initial discussion. Final scope, currency, taxes, flight allocations and inclusions will be agreed with the airline. Media and additional production costs will be specified in the proposal.